Changes to processes can reap big benefits

Achieving marketing efficiencies requires a combination of marketing skills and operations management. The biggest hurdle in achieving marketing efficiencies is assessing the current situation in an objective manner, clearly articulating the benefits, managing assets and proving program results. So before you rush to execute "the next big thing" create an environment that encourages dialog with your current marketing team, identifies areas of opportunities and defines objectives and results.
By leveraging technology, marketing objectives can be clearly defined in quantitative terms (hard numbers) and ROI can be easily calculated proving greater efficiencies to your marketing operations.